Description
Develop and recommend Marketing Objectives and Strategies in line with Brand Objectives to help achieve sales targets.
Develop the Brand's Promotional Program in accordance with Brand Strategy. Ensure a Marketing/Promotional Program that is tailored?made for each individual store/store group.
Guide and supervise the team to ensure efficient implementation of Marketing Programs on new products, re?promotes and key door focus with targets achieved.
Provide input on market development, distribution and volume forecast.
Monitor sales trends, conduct share analysis and product mix reviews. Control inventory through accurate and responsible forecasting of both new product lines, regular saleable product and non?saleable promotional items. Monitor results monthly and take corrective action as necessary to meet sales targets.
Develop and recommend Advertising Plan in line with Brand Objectives and Budgets. Monitor positioning, quality of reproduction and implementation.
Develop digital marketing strategies and monitor/evaluate the execution of online campaigns to support product launches and ecommerce sales target.
Develop and review CRM strategies with the team and partnered with EM&D with an aim to increase the brand's customer retention and drive more visits to counters.
Supervise the team on the development and execution of PR campaigns to generate maximum press coverage and high noise level for the brand.
Review press materials, presentation and all communication to ensure they are consistent in delivering the right brand image to the press.
Forecast, recommend pricing review sales/inventory for new products.
Assist in preparing for semi?annual Business Review Meetings with our trade partners.
Communicate Marketing Objectives for new products, re?promotes and programs clearly to the team and frontline.
Monitor and control expenditure on all pre?designated cost centre line.
Provide coaching to the marketing team to ensure members in respective roles all work together to achieve marketing goals.
Ensure all relevant support material and collaterals are timely executed and efficiently costed.
Qualifications
Minimum 8 years of experiences.
Well?groomed, articulate, career?minded, with an eye for details and a passion for excellence.
Experience in handling customer relationship management programs preferably with internet marketing exposure.
Good business as well as numerical sense and result?oriented.
Excellent organizational, presentation and interpersonal skills.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
...delegation of a licensed practitioner to perform duties as directed to assist in providing patient care to assigned patients. A MA II... ...invaluable. Join our team at Swedish Health Services DBA Swedish Medical Group and thrive in our culture of patient-focused, whole-...
...management, mixing, fermention, shaping and eventually baking a diverse selectionof bread products. Candidates must be comfortable with a full time schedule starting dark and early in the mornings (4AM to start) and must understand that this is a physically demanding job.
...role, you'll target clients with 1-1000 employees nationwide. You will sign new clients and nurture relationships, supported by our sales training and support tailored to your needs. Integrity, resilience, and a "refuse to lose" attitude are crucial. Enjoy uncapped residual...
...Position: Remote Work From Home Online - Paid Research Panelist - Part-Time Data Entry Clerk Welcome Our company is looking for qualified candidates to take part in paid national and local focus groups, clinical trials, and market research studies. For most of our...
...cutter Fabricate graphics on various substrates using various tools and materials. Apply lettering and graphics to vehicles Print and finish banners Maintain Quality Control processes for sign & graphics products Maintain equipment & the physical condition...