Job Description

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.In your application, please feel free to note which pronouns you use (For example: she/her/hers, he/him/his, they/them/theirs, etc).

Bumble is seeking an experienced Marketing Manager to drive brand awareness and favorability in the US. Reporting to the US Marketing Lead, you will develop and execute regional campaigns and go-to-market strategies to strengthen Bumble’s position as the leading relationships and social networking app. This role focuses on integrated marketing campaigns, ensuring best practices, and optimizing marketing efforts to achieve short- and long-term business goals.

This role offers the opportunity to make a significant impact on Bumble’s brand presence and user growth in the US. If you’re a strategic thinker with a passion for innovative marketing, we’d love to hear from you!

What You'll Do
Develop and execute integrated brand campaigns andDevelop and execute integrated brand campaigns and go-to-market strategies
Oversee campaign development, from briefing and strategy to production and execution
Collaborate with media agency and key partners to build and execute media plans
Oversee influencer marketing briefing, selection, and content review
Work closely with Product Marketing to support feature and product launches
Identify and pitch innovative, culturally relevant marketing opportunities
Leverage consumer insights and analytics to refine marketing strategies and enhance user engagement
Track campaign performance, lead communication with stakeholders, and facilitate team check-ins
Prepare presentations and share insights with management and leadership teams
Manage marketing budgets to ensure efficiency and timely execution
Partner closely with creative teams around campaign briefs, asset requirements, and creative feedback
Document marketing processes, toolkits, and best practices across North America
Who You Are
Proven experience managing large-scale brand campaigns, including briefing, creative feedback, and media planning
Experience working with media and creative agencies
Strong background in developing disruptive and innovative go-to-market approaches
Data-driven mindset with the ability to translate consumer insights into impactful marketing strategies
Ability to manage multiple campaigns simultaneously, coordinating across internal and external teams
Strong budget and project management skills with attention to detail
Track record of high-performing digital campaigns against industry benchmarks
Experience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy
Passionate about Bumble’s brand vision and values
Strong understanding of social networking, dating, or digital-first platforms
Proactive, solutions-oriented, and able to anticipate needs
Positive, adaptable, and highly detail-oriented
Able to work under tight deadlines while balancing short- and long-term priorities
Excellent communication, presentation, and interpersonal skills
Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions
A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight.
For base compensation, we set standard ranges for all roles based on function, level, and geographic location. This position is also typically eligible to participate in our short- and long-term incentive programs. Benefits include Medical, Dental, Vision, 401(k) match, Unlimited Paid Time Off Policy.

Job Tags

Temporary work,

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Marketing Manager Job at Bumble Inc., Austin, TX

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