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Develop and implement a cohesive marketing strategy to increase the overall performance and market share
Oversee the User Acquisition, App Store Optimization, Business Development, Creatives Production, and other marketing departments, ensuring synergy and efficiency across all channels
Manage marketing budgets and allocate funds strategically to maximize ROI
Lead and mentor the marketing team, fostering a culture of excellence and continuous improvemen
Establish strong relationships with key partners within the mobile gaming ecosystem
Collaborate with cross-functional teams, including Product Development and Analytics, to ensure marketing strategies are aligned with company goals and product roadmaps
Stay ahead of industry trends and adjust marketing strategies accordingly
Report directly to the CEO and provide insights and strategies to the executive team
A minimum of 5 years of marketing experience in mobile gaming, with at least 2 years in a senior leadership role like Chief Marketing Officer, Marketing Director, or Head of User Acquisition
Deep understanding and practical experience in User Acquisition, knowledge above the average level of the specifics of work in the areas of App Store Optimization, Business Development, PR, Community Management, Creative Production, and other directions covered by full-cycle mobile game publishers
Strong leadership skills with the ability to inspire and drive performance in a fast-paced environment
Exceptional analytical skills to measure and enhance the effectiveness of marketing strategies
Excellent communication and interpersonal skills, with the ability to negotiate and build relationships with external partners
Creative thinker with a passion for gaming
Fluent in spoken and written English
Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects with a multi-million monthly user base
Flexible working schedule
Comfortable office in the city of Nis or remote job
Vacation days
Competitive salary
Healthcare insurance after completing the probation period
Bonuses based on the results of work
Paid conferences, training (including language courses), and workshops
Participation in charity projects
HR interview
Interview with a team
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